The new Yext For Healthcare service, built into the existing Yext location management software, helps standardize facility, office and physician location data across multiple online platforms, including public websites, search engines, maps and apps.
It’s a hard truth for healthcare marketers: Consumers don’t want a relationship with your hospital, or your provider network. What they do want is a relationship with a doctor, the person who is actually providing them with healthcare. That’s why doctors are a crucial part of any institution’s marketing and social media strategy. But if […]
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
Interestingly, the Cleveland Clinic’s empathy video that was passed around healthcare circles on social media this spring and summer wasn’t actually meant for consumers’ eyes. According to the health system’s senior director of multi-channel content, Scott Linabarger, and manager of digital engagement, Amanda Todorovich, the video was created to encourage its 40,000+ employees to be […]
The Matrix is 14 years old but Agent Smith still gives me the creeps. Not even the pointy-eared image of Elrond can erase the instant shudder I feel when I see Hugo Weaving in sunglasses and a dark skinny suit. General Electric’s latest ad in the Brilliant Machines features the brilliantly evil villain who hunted […]